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Brand & Consumer Alignment Consultant

Aligning brand integrity, consumer experience, and sales.

My Process

  • Mission-led brands experience slower sales when they are out of alignment with their consumers.

    The disconnect may be subtle, but it is felt. Consumers may not be able to name it, but will discontinue purchasing because of it.

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What I do

Mission Execution ↔ Leadership decisions ↔ Consumer Experience

I help mission-led consumer brands understand why sales are slowing by reading the external consumer experience & identifying the internal breakdown.

By tracing gaps in trust, clarity, and resonance back to mission execution and leadership decision-making, I help teams correct misalignment at the source and restore momentum.

My Process

Step 1:

External Consumer Resonance Audit

A review of how your brand is currently being experienced, highlighting where clarity, trust, and connection are breaking down.

Step 2:

Internal Mission & Leadership Alignment Audit

An internal diagnostic that traces external misalignment back to how the mission is being executed and decisions are being made at the leadership level.

Step 3:

Strategic Realignment & Sales Restoration

A clear, prioritized strategy to realign leadership, mission execution, and consumer experience in order to restore trust, momentum, and sales.

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About Me

I am a Brand & Consumer Alignment Consultant with over 14 years of experience in consulting, consumer behavior and resonance advisory work.

I have helped marketing, sales, operations, and leadership teams identify where misalignment quietly erodes performance, and correct it at the source.

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Get back in alignment

Starting with a Consumer Resonance Audit

A focused, outside-in diagnostic of how your brand is actually being experienced by your consumer.

This paints a picture as to why trust, clarity, and desire are breaking down.

I’ll start by looking at the consumer’s entire sales journey from multiple entry points.

From direct sales conversations, to all marketing channels including website, socials, partnerships and beyond, I’ll look for gaps in your company’s mission alignment.

Book an Introductory Call

Who is it for

This work is for consumer brands with strong products and clear intentions that are experiencing slowing sales or reduced resonance. The brand still holds integrity, but the consumer experience feels inconsistent, creating hesitation or disengagement that’s difficult to name.

These brands want their consumer experience to clearly and confidently reflect their mission again. They want alignment across messaging, offers, pricing, and sales. They want trust to be restored, decisions to feel clean, and customers to feel connected and confident choosing the brand. Sales grow as a result of clarity and resonance.

Let’s get business back on track

Book a 30 min consultation to chat about your company’s needs and how I can help

Book an Introductory Call
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