Brand Performance Strategist

Alignment for businesses that want their conscious mission to be felt by every consumer, and the revenue to follow.

See My Process

It's time for a new approach.

Most businesses facing stalled sales do the logical thing, they revisit marketing, refresh the brand, try a new strategy.
But there is a missing layer.
It lives between your mission and your market. Between what your leadership believes about your brand and what your customer actually feels when they encounter it. When that layer is out of alignment, no amount of logical strategy will hold.
That's where I work.

A modern wooden house situated on a hillside with tall grass and small trees, overlooking a lake with mountains in the background, during sunrise or sunset.

What I Do

Mission. Experience. Revenue. Aligned.

I help wellness & conscious consumer brands identify why sales stall and fix the internal and external gaps causing it.
My work diagnoses the friction between brand promise, leadership messaging, consumer resonance, and revenue performance. The findings are specific and the results are measurable.

The Energetic Method™

A look at what your brand is transmitting

Step 1- GOAL

We define what internal and external success looks like: the metrics, the feeling, the mission fully realized.

Step 2 - GAP

We identify where coherence breaks down between your mission, your leadership, your operations, and your customer experience. This is the unseen layer where revenue may be quietly leaking.

Step 3 - REFRAME

We build a clear roadmap to close those gaps, strategically and energetically, so that what you stand for is fully felt at every touchpoint, by every customer.

Case Study

A Fortune 100 healthcare company was seeing stalled engagement in their wellness product, rising chronic health claims, and declining retention across group policies.

The Situation

What We Found

The gaps weren't in the product itself. They lived in the space between what leadership assumed members could do, what the product actually communicated, and what members experienced. Classic mission-to-market misalignment.

After aligning IT, marketing, and internal communication:

Total group health claim costs decreased by 6%
Chronic health claims decreased by 10%
Engagement benchmarks surpassed by nearly double — goal was 16.6%, achieved 30.4%

The Result

Woman with blonde hair wearing a white button-up shirt and blue jeans, sitting against a plain white wall.

About Me

I am a Brand Performance Strategist with over 14 years of experience in consulting, consumer behavior, and energetic advisory work.

I've helped marketing, sales, operations, and leadership teams find where misalignment is quietly eroding performance, and help correct through guidance, not instruction.

My work sits at the intersection of strategic consulting, and the coherence between a brand's mission and how it moves through every layer of the business, all the way to the customer.

View full background on LinkedIn →

My Process

Every engagement begins externally, with how your brand is being experienced in the market. From there, you choose how deep to go.

A strategic and energetic review of how your brand is currently being experienced across every consumer touchpoint: website, marketing channels, sales conversations, and experiencing the product or service itself.
I'm looking at more than messaging. I'm reading where clarity breaks down, where trust erodes, and where the gap between what you intend to communicate and what your customer actually feels is costing you sales.
You receive a full findings presentation with specific, prioritized observations.
Some clients stop here, as the findings alone are enough to redirect internal strategy.
For those ready to go deeper, we turn the lens inward.
This diagnostic traces every external gap back to its source, how your mission is being led, interpreted, and executed at the leadership and operations level.
You receive a second findings presentation connecting internal misalignment directly to the external friction identified in the Brand Friction Audit.
With both audits complete, we build the roadmap.
This is a focused, collaborative strategy engagement that translates findings into a clear, sequenced plan, realigning leadership behavior, mission execution, and consumer experience so that what your brand stands for is fully felt at every touchpoint.
The result is a prioritized strategy your team can act on immediately.