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Brand Resonance & Consumer Engagement Strategist

Aligning brand promise, internal leadership, consumer experience, and sales performance.

My Process

  • When sales slow down, most brands blame marketing.

    Often the real issue is misalignment between internal leadership, brand messaging, and consumer perception.

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What I Do

Consumer Experience + Company Mission + Aligned Marketing & Sales

I help wellness & conscious consumer brands identify why sales stall and fix the internal and external gaps causing it.

I diagnose friction between brand promise, internal leadership behavior, consumer resonance, and revenue performance.

The Energetic Method

Step 1

GOAL

What internal and external metrics would you like to see your company achieve?

Step 1

GOAL

What gaps exist between your consumer and your brand mission?

Step 2

GAP

Step 2

GAP

How can projects be re-strategized and delegated internally to externally connect with consumers? This is where performance and revenue increases.

Step 3

REFRAME

Case Study

Stalled Sales

A Fortune 100 healthcare company was seeing stalled engagement in their wellness product, increased chronic health claims, and declining retention in healthcare group policies.

Diagnostic Findings

Gaps were found in the technical skill level of the average healthcare member versus what was required to enroll, a lack of health promoting information within the product itself, and the absence of critical tools and communication needed by internal leadership.

Surpassing Goals

After IT, marketing, and internal communication alignments were made, the company saw total group health claim costs decrease by 6% and chronic health claims decrease by 10%

Company-wide engagement benchmarks were surpassed by 15% (Goal: 16.6%, Achieved: 30.4%)

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About Me

I am a Brand & Consumer Alignment Consultant with over 14 years of experience in consulting, consumer behavior and resonance advisory work.

I have helped marketing, sales, operations, and leadership teams identify where misalignment quietly erodes performance, and correct it at the source.

My Process

My approach starts with two audits: one external to capture how consumers see you, one internal to assess alignment. Then you receive a roadmap to close the gaps.

  • A review of how your brand is currently being experienced, highlighting where clarity, trust, and connection are breaking down.

  • An internal diagnostic that traces external misalignment back to how the mission is being executed and decisions are being made at the leadership level.

  • A clear, prioritized strategy to realign leadership, mission execution, and consumer experience in order to restore trust, momentum, and sales.

Book an Intro Call

Who I Work With

  • Founder-led wellness & beauty brands between $2-20M

  • Service brands experiencing slowed sales

  • Companies under-going leadership and brand repositioning

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Get Back to Optimal Performance

Starting with a Brand & Consumer Friction Diagnostic

A strategic and energetic read of how your brand is being felt, and how that feeling is influencing trust, desire, and purchasing behavior.

This paints a picture as to why trust, clarity, and desire may be breaking down.

I’ll start by looking at the consumer’s entire sales journey from multiple entry points.

From direct sales conversations, to all marketing channels including website, socials, partnerships and beyond, I’ll look for gaps or misalignments in brand energetics.

Book an Intro Call

Let’s Work Together

If you're interested in working together, complete the form with a few details about your company’s needs. We'll review your message and get back to you within 48 hours.